Every figure on this local SEO case study page is reproducible in a public tool today. Lighthouse, Google Search Console, GA4. Tap any case to open the full audit dossier. No proprietary dashboards, no fabricated screenshots, no anonymous clients, no vanity metrics with no baseline. The data is yours to verify in your own browser, with the same tools we used to generate it.
Tap any card below to open the local SEO case study dossier. Featured cases include the full six-month before-and-after comparison. Active builds include the baseline audit captured at engagement start, the build scope, and the standards locked into the build manifest.
The numbers above came from four pieces of work running in parallel. None of them are quick, none of them are tricks. They are the standard playbook behind every local SEO case study on this page, executed by one operator who watches the dashboards every week.
The starting point was a slow build that scored 48 on Google's PageSpeed Insights. The replacement is fast, mobile-clean, and indexable. Desktop performance went from 48 to 97. LCP cut in half. Sites that load in one second compete; sites that load in three do not.
Service area pages built for the towns Century actually moves in. Google Business Profile cleaned, categorized, and consistent across the web. The tracked keyword count doubled because the site finally had the surface area to rank for the right phrases.
Every service page answers the questions a moving customer actually asks. Pricing transparency. Move-specific guidance. Local market context. The 245 positions gained in the last 30 days are the result of six months of local SEO case study content that earns its ranking through usefulness.
Rank tracking checked weekly. Google Search Console errors flagged the day they appear. Google Analytics 4 reviewed monthly with a written summary of what moved and why. The discipline behind every local SEO case study on this page: search visibility erodes the moment you stop watching.
Six months is the realistic window for the kind of ranking shift Century saw, which is why every local SEO case study on this page reports on a six-month before / after window. Lighthouse and Core Web Vitals can move in a week. Google Business Profile fixes show up in days. Local Pack and organic position changes need the full six months for Google to re-crawl and re-rank.
The number is positions gained across tracked keywords in the last 30 days. Each position closer to page one raises the click-through rate, especially in the Local Pack. For a service business, that means more calls from organic search. The ratio of positions-to-calls depends on search volume for each phrase.
Century's local SEO case study dossier refreshes at the end of each calendar month with the latest Lighthouse audit and Search Console export. UDesign and Body Metrics publish their first six-month windows in Q3 2026 and Q4 2026 respectively. Update timestamps are visible inside each dossier so you can verify recency.
Most buyers searching for a local service convert on desktop, especially during business hours. A page that loads in one second on desktop holds the buyer who clicks during a workday. A page that takes three seconds loses them before it loads. Mobile speed matters too, but desktop is often where the decision happens.
An active build is a live engagement in progress, with the baseline audit and the build scope on the dossier. A featured case has been live long enough to publish a full six-month before-and-after comparison. Active builds become featured local SEO case study entries as the post-launch retainer window closes.
Owner-operated US service businesses with a defined service area and a buyer who searches Google before calling. Moving companies, metal fabricators, body-composition clinics, kickboxing studios, accounting firms, dental practices, HVAC contractors. The local SEO case study format on this page applies the same way across any of those verticals: if the buyer reads reviews and compares two or three pages before calling, this work moves the needle.
Free. No card, no calendar trap, no upsell pressure. The audit is a working session where you see your Lighthouse score, Search Console errors, and Local Pack gaps. The deliverable is a written brief you keep. If it points to work we can do, we quote it. If not, you keep the brief.
