Custom WordPress Development

WordPress sites that load fast and stay fast.

Hand-coded child theme on GeneratePress. No page builders. Mobile-first build with a sub-1.2 second Lighthouse LCP target. Built to rank from day one.

What ships

Every Axis WordPress build includes the following.

  • Hand-coded child theme on GeneratePress, scoped to your brand manifest
  • Page set from 5 to 50 pages based on tier (Foundation, Growth, Domination)
  • Mobile-first authoring with fluid typography and container queries
  • Schema markup: ProfessionalService, BreadcrumbList, vertical subtype, Service
  • LiteSpeed Cache configured to enforce the request count budget
  • Image pipeline: AVIF first, WebP fallback, JPEG ultimate fallback
  • Rank Math Pro setup with titles, descriptions, schema rules
  • GA4 with conversion tracking on form submit, phone click, WhatsApp click
  • SSL, HSTS, Content Security Policy, COOP headers
  • robots.txt and XML sitemap submitted to Google Search Console
  • Custom PHP contact form with EmailJS plus Google Sheets plus GA4 trigger chain
  • Plus Jakarta Sans variable font, self hosted, preloaded
How we build it

Four steps, no surprises.

  1. Audit

    Free audit of your current site. We score it against the same standards we ship with.

  2. Plan

    Lock the page list, schema set, performance targets, and content model. Written, signed, then code.

  3. Build

    Theme assembled from the brand manifest. PHP linted, schema validated, PageSpeed checked per template.

  4. Ship

    Direct production deploy with backup, post-deploy PageSpeed test, Rich Results validator, Mobile-Friendly Test.

Performance targets

The numbers every Axis page hits.

  • 1.2s LCP target on Lighthouse desktop
  • 80KB Page weight ceiling, compressed
  • 12 HTTP request ceiling per page
Questions

A few we hear often.

How long does a build take?

Three to six weeks from kickoff to production, depending on tier and content readiness.

Do you use page builders?

No. Hand-coded child theme on GeneratePress, every template written in PHP and CSS.

What is the parent theme?

GeneratePress. Baseline weight around 10 KB compressed, which keeps the 80 KB budget feasible.

Do you handle hosting?

Hostinger Business is recommended. LiteSpeed plus the request count budget gets the request ceiling to 12.

Get the audit first.

Five minutes. Personalized report. We will tell you what your current site is costing you.